ART ONCHAIN

DIGITAL ART & TOKENS

Immortalised on the Bitcoin blockchain

Artists are always exploring new methods of creating and delivering work and many are now expressing their art as inscriptions on Bitcoin Ordinals. As they expand their creative channels they're also able to gain new audiences and unlock more potential for profits. Once their art is tokenised on-chain it is cryptographically signed and can never be lost or duplicated.

I can help artists and brands dive into designing and promoting their work on the blockchain, giving them an advantage as frontrunners in the decentralised future that lies ahead. With my experience and connections with artists, developers and Web3 communities, using the latest technology, design and marketing trends, I can ensure a successful launch with maximum reach.

Below are just a few examples of how artists are creating digital art on Bitcoin. Every day dozens of collections are minted and added to marketplaces, including 3D animation, video, audio and every type of artistic style imaginable. With my thorough knowledge of the market I can guide artists and marketers to confidently launch a successful creative project that resonates with current trends and expectations.

Launchpads and Marketplaces

There are numerous options for artists to deploy and sell their art, such as Magic Eden, Ordinalsbot, Inscribenow, Mscribe, Ordzaar and more. All of them have their merits for different requirements and applications but Magic Eden is where the majority of trading takes place.

Their native wallet allows the easy exchange of the top cryptocurrencies within an intuitive and clear interface, perfect for new users to adopt and use across chains.

Digital to real world art

One of the many artists intertwining BTC Ordinals with tangible and exclusive art is the world renowned Parisian sculptor Leo Caillard. He was commissioned to create the Ordinal Runestone that launched the Runes Protocol on BTC, which he followed with his 3D collection The Block.

Owners of Blocks have the opportunity to trade them for Leo's beautifully crafted marble sculptures that sell at Southebys and feature in museums, universities and high-end European galleries.

While more artists are blending real and digital mediums, brands are doing the same with NFT collections incorporated into their fashion and entertainment labels, often providing exclusive content to NFT owners.

Music industry 

Right now early adopters of NFT and Ordinal music content include French Montana with his Mac and Cheese album release PFPs and Wu Tang's Ghostface Killah's exclusive track given to 10,000 fans who could mint the audio and art by Rare Scrilla for free. This campaign was followed with a free airdrop of 'For the Children' Runes tokens to all holders.

The runes market is purely speculative and driven by influencer hype so only a few hold their value, which continues to perpetuate their success. Like any meme coin market, most go to zero, have no liquidity and are not backed by any utility or production but this will change as development continues.

Runes on BTC

The latest hype in BTC development is the Runes Protocol, launched at the Bitcoin halving on April 19, 2024. Following Ethereum and Solana meme coins and the Bitcoin BRC-20 protocol for tokenisation, Runes has taken the community by storm with it's ease of use and technological advancements. 

Thousands of coins were etched and millions minted within the first week of launch and, while the protocol is still experimental, they are sure to continue being a popular way for artists and brands to reward their collectors and fans. 

© 2023 Trish Fabling