Spark IoT originally lived on its own domain. I recommended migrating it to the main Spark site to streamline navigation and strengthen brand trust.
I led the design agency to ensure they understood the constraints of the AEM templates, and I completed the full build myself under tight deadlines.
I have a solid understanding of IoT technologies and solutions, and I create content that is clear, accurate, and visually engaging.
Working with my squad, I designed, wrote, and edited the full suite of IoT content, including high-profile launches such as the Spark Innovation Studio.
The Spark site has evolved over time, but much of the original IoT content was designed, written, and built by me.
I wrote a series of SEO-driven articles designed to educate users on core IoT concepts while supporting Spark’s broader content ecosystem.
Each piece is intentionally structured to keep users engaged and lead them toward more detailed pages, improving both navigation and conversion pathways.
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This fleet management article is another example of SEO-guided content built from Google search data.
It breaks down the essentials of IoT in transport and logistics, and uses Spark’s accessibility approach of placing links at the ends of sentences for ease of navigation.
The goal was to give users a simple starting point, then guide them toward more in-depth IoT solutions. See article
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