STRENGTHS
24 years experience as an Executive and Senior Producer, Senior PM and copywriter across a wide range of clients and digital projects from enterprise website development and large CMS builds to software dev, mobile apps and AI.
Passionate about AI, UX, creative content, personalisation, performance, testing, CX and emerging technology, Web3, DeFi, Fintech. Experience managing BizOps, DevOps, QA, cloud infrastructure, software releases and SLA processes.
Lead roles in Content Design and Customer Success, managing teams of producers, project managers and writers. 8+ years Agile project management experience in digital and software implementations.
Skilled at managing global brands, juggling multiple projects and aligning all involved to deliver on time and budget. Ability to translate client needs into feasible solutions and manage stakeholders expectations throughout the journey.
Experience with CMS and CRM platforms such as Adobe AEM, Wordpress, Silverstripe, Kentico, Django, Traction, Mail Chimp, Campaign Monitor, Epsilon Dreammail, Salesforce and Rich Media platforms Doubleclick and Mediamind. Up-to-speed on emerging AI tools.
Excellent organisational skills and reputation for achieving targets within tight deadlines. Experience in introducing new systems to increase effectiveness and efficiency plus skillset to educate and train teams on best practice digital UX and development.
Well-versed in all aspects of project lifecycle from conceptualising and scoping to delivery, testing and reporting. Well-developed communicator and negotiator with a high level of verbal and written skills, relaxed and professional.
JAN 2021 - PRESENT
Preparing tech documentation for Web3, DeFi start-up. Conceptualising app UX and functionality. UX, content & build of website. Presentations and IM for investment partnerships.
SEPT 2021 - PRESENT
Setting up a cannabis cultivation business, team and infrastructure to apply for licence in 2024. Small business research and creative brand development for terpene tinctures and skincare brand. Working with a team of AUT academics to challenge current regulations by proposing positive change based on science, data, and global markets.
MAY 2022 - PRESENT
Conversation design for Telekom Germany - Selena 2.0. Review and revisions of UX and conversation for InstaMortgage US
NOV 2019 - MAY 2022
Managed a team of 10 content designers working across all of Spark’s digital channels. Supported and mentored them to perform their tasks, achieve their goals and develop their careers.
As a Tribe member in Emerging Tech I wrote and built content for 5G and IoT sites, built forms, optimised through A/B testing, personalisation and SEO and worked closely with creative agencies.
Worked closely with developers to build new CMS components and resolve legacy issues. UX writing for Spark app redevelopment.
JUNE 2018 - OCT 2019
As the client-facing Customer Success Executive Producer I managed requirements from all projects globally and every aspect of internal delivery. Responsible for sourcing and managing all contractors and agencies for writing, voice talent and UX/UI design.
Introduced new deployment and QA processes and more structure around sprints and agile practice. Trained and mentored project managers, solutions architects and sales teams globally on the fundamental requirements to design and build digital humans. I supported them in all client communications until they had experience to manage independently.
MARCH 2018 - JUNE 2018
Managed NZTE and Fonterra projects - research, strategy UX/UI, development, testing.
FEB 2016 - JAN 2018
Contracted to migrate 30 existing global brand sites onto Adobe Experience Manager (AEM) - many of them multi-lingual across 8 countries in Asia and 3 in LATAM.
Collaborated with multiple dev and creative agencies and Fonterra brand teams, including an international team on strategy through to launch on 500K Anchor Global site project.Steering committee member on Anmum and Anchor projects. Managed game developers in China to produce 5 x HTML5 games and character videos for Anchor Kids sites in Malaysia and Indonesia.
Trained and supported global teams on AEM implementation and offered guidance on best practice UX, analytics and SEO. Worked closely with the Fonterra IT team to introduce new DevOps pipeline and processes. Managed QA and deployments through multi-tenanted AEM environments with several vendors developing concurrently.
MAY 2014 - OCT 2015
PM on new Yellow projects working with multiple strategic and creative partners and app developers. Planned and managed build and testing of complex app Yellow/home, delivered on budget and deadline.
Managed a portfolio of projects to the value of 2M, working within an Agile process managing a software development and testing team of 10+ resources with fortnightly production deployments.
Responsible for the online directories properties - desktop, responsive and apps, to improve usability, increase revenue and traffic, improve search experience and introduce new products, managing complex backend integration across multiple applications and platforms; whilst also managing SEO, BAU and API dev.
DEC 2013 - APRIL 2014
Employed to scope & manage 3 month Holden Shortland St promotion site. 200K budget for desktop and mobile, 3 cars revealed over campaign, content updates, eDMs, banners and social assets.
AUG 2013 - DEC 2013
Led a team of 5 producers. Introduced new processes, resourcing plan and WIPs. Received all briefs and managed workflow across the team, productivity increased and backlog of work ceased.
Managed large complex projects for BNZ, Silverfern Farms, Burger King, Pepsi, Samsung, State Insurance. BNZ Emotion Scan (Axis Gold Award) Air App using emotion scanning software, partnered with NViso to tailor API to work in site experience, interactive Adshel and in-store digital screen. Large integrated campaign using every online and offline channel.
APRIL 2012 - AUG 2013
Project managed and designed wireframes to dramatically improve usability and functionality for the search through booking and order capture flow for intercity.co.nz plus redesigned 5 tourism sites.
Wrote and designed weekly emails and social media communications, managed affiliate programme, GA and SEO.
MAY 2011 - NOV 2011
Managed Optus, Qantas, Fonterra and Google campaigns, juggled 20+ jobs at any given time.
Optus Elephant Air Race Facebook game – High profile campaign for Optus/QFF program. Framework consisted of 10 races with entirely dynamic content, complex algorithm, high-end Flash animation.
FEB 2011 - MAY 2011
Technical PM post-installation of 4 x Google Search Appliances, managed updates of Architecture and Network HLDs and Communications Matrixes. Implemented search crawls across several sites and drove UX, design and dev styling of results pages.
MARCH 2009 - DEC 2010
Employed by eBiz RAD team to manage projects designed to improve UX and sales for optus.com.au service centre and online shop. all projects 500K+
Custom built CMS application to dynamically transform xml data into CMS and populate all handsets, features, specifications, prices and plan data through to site framework. This solution allowed multiple new handsets to be uploaded to site in 30 mins as opposed to days of manual build.
JUNE 2008 - DEC 2008
Project management of several Unilever campaigns and various other projects plus scoping and costing new business opportunities.
Mentored and trained the team on legal processes and management of large campaigns and difficult clients.
Lipton BrainTrain ($250K) – fully integrated campaign consisting of site, Flash games, interactive banner campaign, Facebook App, mobile, Digital PR, eDMs, SEO, Mobile ads and copywriting.
My Brain Solutions Health Portal (50K) – complex site, Flash games, database design management, hosting research and recommendation.
HOST - Senior Producer / NOV 2007 - JUNE 2008
Employed to work on BankWest ‘Happy Banking’ to produce microsites, update copy and imagery on corporate site plus numerous rich media campaigns.
GPY&R WUNDERMAN INTERACTIVE - Senior Producer / AUG 2007 - OCT 2007
Short term contract working on Telstra media and campaign sites.
THE WHITE AGENCY - Senior Producer / APRIL 2007 - JULY 2007
Produced BigPond TV – a high profile campaign with several components including a Flash microsite, multiple Flash banners, video OTP’s, ePOS, eDMs.
JUNE 2005 - MARCH 2007
Managed and produced several accounts including MasterFoods, Coke, Sydney Theatre Company, Esprit, Kan Tong and Informa.
Responsible for strategy, brand planning, account management and HTML production of major accounts plus copywriter for all MasterFoods communications, growing their database from 35K to over 200K.
NEWS LTD - Producer, Researcher & Photo Editor / NOV 2003 - MAY 2005
Account management of major publications, researching and writing all photo captions to editorial standard. Sole charge Wednesday and Friday nights from 7pm on The Australian picture desk.
BIG AUSTRALIA LTD - Producer, Researcher & Photo Editor / OCT 2002 - NOV 2003
Content management of website, daily creation of online archives featuring latest in celebrity images and exclusive photo sales. Assisted in redesign of layout and functionality of site and photo research and sales for major publications.
AA GUIDES LTD - Producer / FEB 2000 - AUG 2002
Managed content and functionality of AA Guides site, worked with designers and software developers and managed the workflow of 2 staff.
Established in-house production systems with software developers and hard-copy production staff, managed secure online booking system, resolved all site faults. Initiated and managed Domainz account and was a member of the Domain Registry committee.
LATITUDE INTEGRATED MEDIA - Producer / JULY 1999 - JAN 2000
Managed accounts in conjunction with Creative Directors to deliver online and offline projects. Initiated taking AA Guides publications online.
PC and Mac Adobe Photoshop / InDesign
Microsoft Project / Merlin / Smartsheet
Dreamweaver
Epsilon DreamMail / Mail Chimp / Campaign Manager / Marketo / Salesforce
Campaign Enterprise / Traction
EyeBlaster / Omniture / DoubleClick / Mediamind
Axure / Mockflow / Hot Gloo / Omnigraffle / Invision Documentum / Wordpress /
Silverstripe / Shopify / Kentico / Django CMS / AEM
BCC / JIRA / @Task / Clarity / Basecamp / Harvest / Pegasus / Redmine
Mercury QA / Zen Desk / Springloops