TFab

Trish Fabling.
Portfolio.

Experience

I have 27 years of experience in digital production as an Executive Producer, Senior PM, copywriter, and content specialist. I take an agile, lean approach to every project and am meticulous in testing UX and functionality.

I design and build everything from websites to AI applications, providing end-to-end delivery for any concept, big or small. I've led teams delivering award-winning, complex projects for global brands, and bring that same capability as a sole operator providing businesses with premium and innovative solutions.

As a writer, I've produced a wide range of content, from creative work to legal material, including contracts, white papers, marketing, social media, AI conversations, blogs, presentations, processes, and technical specifications.

I am currently designing and building AI apps and agents for business and personal optimisation. I received Google Startup Funding in 2026 for OWN AI and am in R&D, building the stack and releasing agents Scout & Finch for customer trials. AltRide, a credit-based carpooling app, is also now live.

Recent work

OWN AI

OWN AI

OWN's ecosystem of agents is designed for long-term recall.

whitepaper
Agent Says

Agent Says

AI agents delivering quality leads and data insights.

see site
AltRide

AltRide

Offer or request rides NZ-wide on Alt Ride Share.

jump in
Easi Recycling

Easi Recycling

Easi — design, copy, SEO, and build of B2B ecommerce.

see site

Career highlights

Deutsche Telekom
Edited digital human conversation for Deutsche Telekom.
SK-II
Soul Machines digital human Yumi for SK-II. Conversation, CX, delivery.
Fonterra
Managed UX, content, build and delivery of 30+ AEM brand sites globally.
Holden
Content and E2E management of high profile Holden campaign.
BNZ
Exec Producer of award-winning BNZ Emotion Scan campaign.
Samsung
Solution and build of award-winning dynamic banners for live updates.
Optus
PM of award-winning Elephant Air Race, plus two years in the RAD team.
MasterFoods
PM, strategy, build and content for all MasterFoods marketing.
Soul Machines
Customer Success EP and conversation writer across digital human builds.
Spark
Chapter Lead in the Emerging Tech squad, Web3 and AI concepts.
M&C Saatchi
Producer on integrated brand campaigns across AU and NZ.
UneeQ
Conversation design and content for enterprise digital humans.
Recent roles
Executive Producer
Senior Project Manager
Customer Success Lead
Content Designer
Chapter Lead
Founder & Director
Skills
Copywriting
Marketing & SEO
User Experience
Project management
Business development
Strategy & innovation
AI Dev
AI apps & agents
Vibe coding
Conversation design
Digital humans
Persistent memory & privacy
Google Startup funded, 2026

From the blog

see all →
Web3

An overview of Web3 principles and the rapidly developing opportunities.

see more
DeFi

The decentralised finance market size is expected to reach $30 billion in 2024.

new money
NFTs

Take your brand and art on-chain forever with Bitcoin Ordinals.

get creative
Work

A private social network and credit ledger for small, trusted groups of professionals.

read more

Testimonials

Trish plays a key role in the creative strategy and build of our Web3, DeFi platform.
G Munro, SIG
Trish never failed to deliver as our Customer Success EP, PM and conversation writer.
M Sagar, Soul Machines
Trish impressed me with her advanced research and writing skills.
A Seyfoddin, AUT
As CD of the Emerging Tech squad, Trish always produced top quality work.
M Baguley, ex-Spark

At your
service.

+64 21 333 740 trishfabling@gmail.com Auckland, New Zealand